Our success is not only determined by the returns we generate, but by the communities we improve.

our process

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Acquiring an apartment building requires the ability to source and analyze the right kind of opportunities.


We source on and off-market deals through a variety of channels, including property owners, brokers, financial institutions, capital advisors, onsite management, among others. Through these relationships and channels we are able to maintain a healthy pipeline of multifamily deal flow.

When we identify an investment opportunity, we conduct a basic analysis to determine if the deal warrants further investigation. At this early stage of due diligence, we review the local market, demographics and competition and prepare a budget and pro forma to determine the upside potential from applying appropriate value-add improvements.

If we determine the opportunity is worth pursuing, we execute a purchase and sale agreement and begin a more thorough financial, physical and legal review of the asset. This consists of securing a deeper understanding of the local market; reviewing and verifying the financial and historical data for the property; refining the renovation budget and pro forma assumptions; completing a property conditions report, an environmental inspection and an appraisal; determining the marketability of the title, etc. Assuming everything checks out, the investment committee approves the transaction and we close on the asset.

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The acquisition of an asset is only the beginning of the value-add process. The real work begins with the implementation of the redevelopment plan.


Each asset that we acquire is unique and requires us to analyze various redevelopment options. We take into account the appearance, brand integrity, desired tenant mix, asset preservation and market conditions to develop a plan that ensures the expenditures are asset specific and provides the biggest impact towards achieving our desired returns.

    Once the plan is established, the following tasks are undertaken:
  • Assemble and appoint a redevelopment team
  • Negotiate and execute design and construction contracts
  • Refine the redevelopment budget and timeline
  • Coordinate interior upgrades with current vacancies and apartment turns to minimize rental income downtime
  • Execute the exterior improvements and amenities
  • Review ongoing the budget, schedule and risk management
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Our in-house property management arm gives us complete visibility into the portfolio and allows us to maximize the profitability of each multifamily property.


It is essential that each property be staffed with the right personnel. They are the face of the asset and are integral to successfully carrying out the operational component of the value-add strategy. Upon acquiring a property, we evaluate each team member to determine whether or not to make changes. We consider experience and training, attitude and people skills, organizational and attention to detail aptitude – traits that we value and consider essential to effectively managing a value-add apartment community.

    Once the right team is in place, we train them to focus on achieving the mission of our property management arm. That mission is to:
  • Attract and retain quality tenants
  • Drive income
  • Reduce expenses

As we execute on these three objectives, we are able to effectively stabilize the asset and maximize its profitability.

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our team

We are a group of entrepreneurs, investors, developers, managers, number crunchers, analytical thinkers and can-doers. We are individuals with distinct personalities, unique talents and varied backgrounds. Some of us like to surf; some of us like to run marathons; some of us like to read; some of us like to travel. Some of us have experienced tremendous success; some of us have lived through character-building failures. But all of us understand the good that can be accomplished by taking our collective talents and experiences and working together as a team.


Development Manager



  • Number of years in the industry: 9​
  • Companies worked for: McGarry Bowen, Wool & Tusk, Crossroads Realty
  • Positions held:​ Music Producer, Creative Director, Asset Manager
  • Toughest business challenge:  ​Implementing a new property management software


  • First job: Dishwasher at Joe Green’s Garden Cafe
  • Place I’d most like to visit: Israel
  • Favorite book: East of Eden
  • Toughest personal challenge​: Raising 5 kids
  • Person I admire most: Abraham Lincoln
  • Dream Car: 1975 Ford Bronco
  • Most terrifying memory: Campaigning
  • Favorite food: ​Guacamole
  • Favorite BBQ joint: Phil’s BBQ
  • Cities lived in:​ San Diego, New York City, Park City, Santiago Chile, Boston​
  • As a kid, I wanted to be a: Biologist​

Mr. Romney is the Director of Asset Management, Marketing and Communications for Sundance Bay. Prior to joining Sundance Bay, Mr. Romney was the Director of Marketing and a Senior Project Manager for Crossroads Realty Holdings, a San Diego based real estate development firm. Mr. Romney previously worked in New York City for the advertising agency McGarry Bowen, where he oversaw the music production and licensing for commercials for Verizon, Chase, Disney and Reebok, among other clients. Mr. Romney is one of the founders of Wool & Tusk, a music supervision company for Advertising, Film, and TV. Mr. Romney earned an undergraduate degree in Communications from Brigham Young University and a Master’s Degree in Real Estate Development from Columbia University.


Acquisitions Analyst 


  • Number of years in the industry: 3 years
  • Companies worked for: Sundance Bay Multifamily
  • Positions held: Intern, Analyst
  • Toughest business challenge: Weighing risk to reward


  • First job: Sandwich Artist for Subway
  • Dream Car: Ariel Atom
  • Place I’d most like to visit: Top Gear test track
  • Favorite book: Blink: The Power of Thinking Without Thinking
  • Favorite piece of art: Claire de Lune
  • Most terrifying memory: Flying down a hill on a tricycle with my brother when I was
  • 10 years old.
  • Favorite food: Kung Pao Chicken
  • Favorite BBQ joint: Smoke House BBQ
  • Secret talent: Paper bag pickup game
  • Cities lived in: Moorpark, Yorba Linda, Guadalajara, Morelia, Manzanillo, Colima, Uruapan, Fairbanks, Concord, Austin, Houston, Provo
  • As a kid, I wanted to be an: Architect, then I found out I wasn’t that great at design.


Full Bio:

Mr. Hatch is the Acquisitions Analyst for Sundance Bay. He coordinated

the acquisition of nine assets consisting of $100 million of capital placed. He

manages acquisitions, and assists with investor reporting and financial compliance.

He graduated cum laude from Brigham Young University in business management

with an emphasis in finance.


Property Manager, Kansas City

  • Number of years in the industry: 6
  • Companies worked for: Andrews Enterprises, Bridge Property Management, Sundance Bay
  • Positions Held: Leasing Specialist, Assistant Manager, Property Manager
  • Toughest Business Challenge: Getting the residents to trust you and believe that you are not always out to get them and that you are just doing what is best for the Community as a whole.
  • First Job: Gymnastics Coach
  • Place I’d most like to visit: Ireland or Bora Bora
  • Favorite Book: The Seasons of Life by Jim Rohn
  • Most terrifying memory: my Mom passing away in front of me
  • Favorite food: Mexican…but really chips and queso
  • Cities lived in: Liberty, MO , Kansas City, MO , Overland Park, KS
  • As a kid, I wanted to be a: Veterinarian



  • Number of years in the industry: 11
  • Companies worked for: Polaroid, Lavastorm, Microsoft, Excel Trust
  • Positions held: Marketing and management positions (first job in real estate was property manager)
  • Toughest business challenge: Discovering what most of the investment community thinks and doing something different


  • First job: Kitchen crew and clerk at Italian Bakery
  • Dream Car: Minivan
  • Place I’d most like to visit: Roatan, Honduras
  • Favorite book: 1776
  • Favorite piece of art: Mitt Romney bobblehead
  • Toughest personal challenge: Patience
  • Person I admire most: My grandfather
  • Most terrifying memory: Submerged under reef while trying to surf
  • Favorite food: Anything that combines peanut butter and chocolate
  • Favorite BBQ joint: Phil’s in San Diego
  • Secret talent: Playing tunes with my hands as a wind instrument
  • Cities lived in: Boston, Paris, Provo, Jerusalem, Cambridge, Seattle, and San Diego
  • As a kid, I wanted to be a: NBA star…still working on it


Mr. Romney is a Managing Director of Sundance Bay with responsibility for capital markets. He previously served as Senior Vice President of Capital Markets at Excel Trust, a publicly traded real estate investment trust (REIT). Prior to that, Mr. Romney held various marketing and management positions in Seattle and Boston for Microsoft, Lavastorm and Polaroid. During his career in the real estate investment industry, Mr. Romney has participated in raising over $950 million in equity and acquiring over $1.9 billion in real estate assets. Mr. Romney received a Master’s Degree in Business Administration from Harvard Business School and a Bachelor of Arts in Political Science from Brigham Young University. He serves on the Board of Directors for the Sabin Children’s Foundation and Integrated Oncology Network. He and his wife, Laurie, are the proud parents of 4 children


Human Relations

  • Number of years in the industry: I am new to real estate, but have nearly 3 years of experience in human resources
  • Companies worked for: various Utah law offices; most recently, Arco Packaging
  • Positions held: paralegal, freelance editor, human resources admin, project manager
  • Toughest business challenge: patiently maintaining realistic expectations for progress and growth


  • First job: concessions at Silver Dollar City in Branson, MO
  • Dream Car: Tesla Model S
  • Place I’d most like to visit: Thailand
  • Favorite book read this year: The Goldfinch by Donna Tartt
  • Favorite piece of art: oil portrait of my grandfather hanging in my living room
  • Toughest personal challenge: Ayn Rand said that “happiness is that state of consciousness which proceeds from the achievement of one’s values.” Learning to understand and live my personal values in pursuit of happiness has definitely been my greatest personal struggle throughout my life.
  • Person I admire most: one of my best friends from college, Carolyn, for living her life with so much curiosity, kindness, balance, and grace
  • Favorite food: sushi
  • Favorite BBQ joint: I’ll happily eat a good pulled pork sandwich from anywhere
  • Secret talent: I played the euphonium for over 15 years
  • Cities lived in: Branson, MO; Eureka Springs, AR; Cambridge, MA; Menlo Park, San Jose, and Daly City, CA; Salt Lake City and Provo, UT
  • As a kid, I wanted to be a: lawyer or marine biologist





  • Number of years in the industry: 13​
  • Companies worked for: Toll Brothers, Ford, Priceline.com​, Meridian Development Partners
  • Positions held:​ Managing Director, Director, Project Manager, Analyst​
  • Toughest business challenge:  ​Launching the multifamily business​ and closing 3 assets in a 40 day period


  • First job: Dishwasher at a Mexican restaurant​
  • Place I’d most like to visit: The Greek Islands​
  • Favorite book: Killing Pablo
  • Toughest personal challenge​: Serving a mission for my church​
  • Person I admire most: My dad
  • Most terrifying memory: Jumping out of an airplane at 10,000 feet
  • Favorite food: Chocolate​
  • Favorite BBQ joint: Bam Bams​
  • Cities lived in:​ New York City, Washington DC, Salt Lake City, Provo, Philadelphia, Chicago, Cleveland, Detroit, Buffalo​
  • As a kid, I wanted to be a:  Professional hockey player​


Full Bio: Mr. Baughman is a Managing Director and oversees Operations and Acquisitions for Sundance Bay. He has over 13 years of real estate development, management and investing experience. Previously, he managed over $300 million in single-family and multifamily development projects in the Washington DC, New York City and Austin, TX regions for Toll Brothers and a NYC private equity firm. Additionally, he founded and is an owner of Sundance Debt Partners, a real estate debt fund that provides short-term financing secured by real estate related assets. He also founded and managed Sundance Capital Group, a single-family investment platform that purchased, renovated and managed single-family assets around the country. Mr. Baughman holds a Bachelor in English from Brigham Young University and a Master’s in Real Estate Development from Columbia.



  • Number of years in the industry: 20+ years
  • Companies worked for: Extra Space Storage, William Warren Group (StorQuest)
  • Positions held: Property Accountant, Assistant Controller, VP of Accounting
  • Toughest business challenge: At previous job, growing an accounting department of three to a department of twelve in one year, while cleaning up the financial statements for 110 properties, onboarding 40 properties and disposing of 30 properties.
  • First job: Cashier at favorite local restaurant
  • Place I’d most like to visit: Mediterranean Coast
  • Person I admire most: My father
  • Most terrifying memory: Skydiving and the instructor asking “do you want to go for a twirl?”. I was nauseous for two days.
  • Favorite BBQ joint: The Salt Lick near Austin, TX
  • Cities lived in: Salt Lake City, UT and Santa Monica, CA
  • High school nickname: Huskies

Mrs. Villarreal has held positions as Controller and VP of Accounting at William Warren Group (StorQuest) and Property Accountant and Assistant Controller at Extra Space Storage (REIT)

She has been directly involved in 100+ real estate transactions and participated in overseeing accounting activities for portfolios with 370+ assets including wholly-owned, JV and third party managed asset types.

Mrs Villarreal received a Master’s Degree in Business from Westminster College and a Bachelor of Science in Accounting from University of Utah.



Sherri is a seasoned Accounts Payable Specialist and Property Manager with 16 plus years of experience in various markets to include Northern California, Washington, and currently Utah.

Sherri started her career working as an escrow assistant for Fidelity National Title prior to becoming
involved in property management and began her career as an onsite manager in the multi-family
market. Her last position before coming to Sundance Bay Management was as a Portfolio Manager of 500 single family homes and 2 multi-family properties. Additionally, she gained experience in the Affordable market where she expanded her knowledge with 2 years’ experience in LIHTC, HOME, Section 8, and Transitional Housing programs.

Sherri coordinated and supervised major renovations of a property of 52 apartments, including the swimming pool, and office which improved the curb-side appeal and marketability, and enabled the owner to sell the property at top market value. Additionally, the properties she managed allowed Sherri to develop her leadership abilities and budgeting skills.

During the span of her career, she consistently enforced community policies and best practices, raised
the resident profile which reduced the liability to the owner, maintained a 96-98% occupancy rate,
lowered costs to the owner, and aided an increase in the NOI. Sherri effectively encouraged community
unity and resident up-keep of the property. She found an affinity to crunching numbers as she progressed in her career and knows the importance of good budget adherence and vendor relations. Resident retention, marketing, leasing, problem-solving, collections, and accounting skills have elevated her career as a veteran in property management.

Sherri completed her CAM designation in 2005, attended Western Governor’s University in 2010-2012,
and received her Washington Real Estate License in 2014. She is continuing her education in Business Management and Accounting through an online program.

In her spare time, Sherri hangs out with family and friends and takes lots of photos wherever she goes.



Mr. Ricks is the Director of Strategy and Investments for Sundance Bay. He has over 30 years of real estate development and investing experience. During his career, Mr. Ricks has bought, sold, managed, leased, built and capitalized over $500 million in real estate ventures. He is formerly the CEO of Trophy Homes where he built over 2,000 homes during his tenure with the company. He is a current owner of and/or investor in office buildings, retail centers, mobile home parks, residential land, and multifamily properties. Additionally, he has been an early investor in a number of start-up companies such as Omniture, Zuka Juice and Altius Health Plan. Mr. Ricks received his Bachelors in Estate and Financial Planning from Brigham Young University, where he taught from 2000 to 2011 as an adjunct professor teaching advanced real estate development and investing courses.


Property Manager, Kansas City


Property Manager, Kansas City



  • Number of years in the industry: 3 years
  • Companies worked for: Roscoe Properties, The New Mexico Department of Finance Administrative Services Division, The New Mexico Educator’s Retirement Fund, Real Source Management
  • Positions held: Corporate Accountant, Bookkeeper, Accounting Manager, Accounting II Advanced
  • Toughest business challenge: Work/Life Balance
  • First job: Civil Engineering Assistant
  • Dream Car: My dream car would be a 1990 Volkswagen Syncro. It would have a Subaru Engine Conversion and a reinforced body of a 1966 Type 2 Safari. There would also be a pull along trailer made out of a grafted 1968 Type 1 Beetle. (I would also need a few parts vehicles…) I would also drive a 1976 Lotus Esprit S1 that converted into a submarine.
  • Place I’d most like to visit: Atlantis (in my 76 Esprit S1 Submarine of course…)
  • Favorite book: Machiavelli’s The Prince
  • Favorite piece of art: Sol Lewitt’s Star Prints
  • Toughest personal challenge: Kayaking the Selway River at 6 feet
  • Person I admire most: Willie Worthy / Scott Myhre
  • Most terrifying memory: Coming out of a coma
  • Favorite food: Juice, any kind
  • Favorite BBQ joint: Pastrami Food Truck in South Austin
  • Secret talent: I can fix anything.
  • Cities lived in: Middletown CT, Missoula MT, Austin TX, Santa Fe NM, Salt Lake City UT, ???
    High school nickname: Russ the Bus



Mr. Olsen is the Director of Redevelopment and Construction for Sundance Bay.

  • Number of years in the industry: 20 years (if I include sweeping floors)
  • Companies worked for: Avalon Bay, Peter Cooper Village Stuyvesant Town, American Continental Properties, Inklyne, Inc.
  • Positions held: Development Director, Redevelopment Director, Senior Project Manager, Analyst, Associate


  • First job: Sweeping Floor (literally)
  • Dream Car: Porsche 356 Speedster
  • Place I’d most like to visit: Morocco
  • Favorite piece of art: Its a tie, Convergence – Jackson Pollack or Broadway Boogie Woogie – Piet Mondrian
  • Person I admire most: My father!
  • Favorite food: Anything covered in chocolate
  • Favorite BBQ joint: Franklin BBQ, Austin, TX
  • Cities lived in: SLC, NYC
  • As a kid, I wanted to be a: Airplane Pilot

We work hard for our Investors.

Our mission is to be top notch, to be world-class, to be exceptional, to be recognized as an industry leader in creating wealth for investors while enhancing the neighborhoods in which we own and manage apartment communities.